Digital ideas for Hovis Pattern

Here are some the digital vectors of my initial idea for the Hovis pattern.

And as a collective.

While  I feel these are successful I don't think they reflect or utilize my own main skills, I will attempt to develop how to add more of my own personal touch towards the pattern, rather than relying on digital.

Hovis Pattern Ideas

Influenced by the work of Paper Fingers, see work below, I have begun developing ideas to create pattern based on bread shaped blocks depicting a single word that's relative to bread, ie. toast, jam etc.

Paper Fingers

My ideas influenced by this.

Hovis Merchandise Initial ideas

I have decided to create illustration based patterns that I can successfully apply to different outcomes, below a few ideas of where I'd like to apply them.

First Brief; Hovis

The Hovis brief asks for a selection of designs for Hovis based merchandise, keeping both traditional but approaching the current as well " one foot in the past, one foot in the present. " It is intended to be aimed at adults but those with families.

I want to create a range of merchandise relative to Hovis and their image, the bread and the family tradition.

I've had the idea of creating a print pattern that can be applied to a selection of mediums relative to the subject, but the ideas I'm warming to is the idea of a an Oven glove/mit, an apron and a sandwhich box.

The idea behind the oven glove and apron idea is that of the traditional sense, it's homely, motherly, suggested cooking and baking, something that is relevant to the culinary context of bread.

The idea behind the sandwhich box is for the younger generation, bread plays a big part in school pack up lunches and picnics so I think this will be an idea to approach the merchandise to the next generation.