Here is my initial Hovis design pattern but on a larger scale with increased panels with different "A..is for.." ideas, I'm not feeling to happy with the design as I personally don't feel it's particularly me, the type isn't exactly strong and neither I am when handling type, I'm finding this more of a type based image and that's not what I intend to create.
The same pattern idea again but experimenting using different typefaces, I'm losing interest for this idea particularly and want to experiment with something more illustration based that will work as an applied pattern.
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