This was the design that was chosen.
Colour variants.
I really like the blue combined with the red, I feel this in contrast with the pink makes the piece look more Alice in wonderland themed, compared to the pink on the other design which I feel perhaps makes it look too romantic based due to the image of the heart as well.
I really love the black on this one, although I'm hesitant towards the colour in use of something aimed at children, it may perhaps be a bit too dark for the title book, but still I really favor this colour.
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